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EDUCATION
Business
and Organization Development
Business
and Organization Development
Marketing System
In its simplest form, a marketing system consists of two interacting elements --
the marketing organization and its target market. Yet it's much more
complex than that. Webster's New Collegiate Dictionary defines
a system as a "regularly interacting or interdependent group of items
forming a unified whole." In marketing the "interacting
and interdependent group of items" includes the following: Organization doing the marketing job;
Thing being marketed (e.g., product, service, idea, person); Target market;
Intermediaries helping in the exchange (the flow) between the marketing
organization and its market; Environmental constraints -- demographic factors, economic conditions,
social and cultural forces, and political and legal forces, technology, and competition.
You can get a high-level view of the marketing
system model by following the link. Through planning and then
monitoring the information that flows from the transactions (indicated by the
arrows) we can monitor and manage the "pulse" of the business.
Strategic
Planning
Strategic planning is more than just "black marks on white
paper." Yes, it is important to have a document to share with
others. Yet strategic planning is more than this. It is a way of
thinking, of interacting with the world on a daily basis. The model
introduced here is one that integrates tactical or operational planning with a
strategic view. Once mastered this becomes a way of almost instantly
evaluating any situation. You can apply this model to more than business
situations. Try it for your personal life planning as well. What
follows is an overview of some of the elements of strategic planning.
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